Bruce is the founder and CEO of Virtual Barter and Reciprio and is reinventing non-cash payments, rewards, and virtual trade commerce. His company just secured funding from TIE Detroit Angels and created TIEConnectExchange.com to help TIE and its members facilitate trade commerce locally and worldwide. Since this announcement, the demand for virtual trade commerce marketplaces has grown tremendously.
As company founder, Bruce has more than 30 years’ experience in sales, marketing, advertising, promotion, information technology, barter, alternative capital and complimentary currencies. He launched a retail barter exchange in NY City that helped businesses increase sales, which quickly grew to 700 companies trading over $16 million annually. Intertrade Capital, his alternative capital company, has helped numerous businesses achieve full value for their excess inventory, capacity and production by leveraging their under-performing assets and alternative capital to reduce cash requirements for purchasing.
VirtualBarter, the company's SaaS platform used to manage 90 exchanges, increases trade velocity and member satisfaction for companies and business networks worldwide. MerchantRewards.biz is the only service that rewards merchants with a 1% reward dollar rebate on their merchant processing just for accepting credit cards.
Merging domain expertise in the reciprocal trade industry with software architecture, application design and development, as well as payment processing and redemption platforms, Bruce is guiding the company's initiatives to deliver a wealth of opportunities for online exchanges, business networks, entrepreneurs, chambers of commerce, organizations, universities, and associations.
